آموزش مبانی برندسازی برای طراحان

عنوان دوره : Lynda – Foundations of Branding for Designers

سطح : مناسب برای همه

زمان کل دوره : 1 ساعت و 38 دقیقه

تعداد فایل های تصویری : 41

سال آموزش : 2015

فایل تمرینی : دارد

مربی دوره : Yohann Taieb

نرم افزار : –

زیرنویس : ندارد

Lynda – Foundations of Branding for Designers

Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company’s unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand’s story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future.

Topics include:

The history of branding (pre- and post-1950)
The elements of branding
Conducting research
Solving problems and presenting solutions
Creating logos and identity systems
Building a visual system with color, typography, and more
Communicating branding with manuals and vision books

1. History
The origin of branding
Branding before 1950
Branding 1950 to today

2. Definitions
What is a brand?
What makes a brand?
Why bother?
The designer’s role
The elements of branding

3. Strategy 101
What to know
Research
Interviews
Problem solving 1
Problem solving 2
Presentation

4. Parts
Identity systems
The rules of logo design
Wordmarks
Monogram
Icons
Logo

5. Process
Making a wordmark
Designing a monogram
Creating an icon
Combining

6. Visual System
The color palette
Making a color palette
Typography
Images
Patterns and materials
Presentation
Presenting tips

7. Hand-Off
The standards manual 1
The standards manual 2
Brand vision book
File hand-off