آموزش تکنیک های طراحی لوگو در Illustrator و Photoshop

عنوان دوره : Lynda – Logo Design Techniques (updated Dec 16, 2016)

سطح : مقدماتی

زمان کل دوره : 5.7 ساعت

تعداد فایل های تصویری : 68

سال آموزش : 2016

فایل تمرینی : دارد

مربی دوره : Nigel French

نرم افزار : Illustrator – Photoshop

زیرنویس : ندارد

Lynda – Logo Design Techniques (updated Dec 16, 2016)

Logos are a critical part of the modern visual landscape. To learn how to create your own, it’s important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator. These tutorials combine theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.

• Generating logo ideas
• Choosing the right typeface
• Designing with simple shapes
• Adding shine, texture, beveled edges, and transparency
• Designing with negative space
• Choosing logo colors
• Preparing final files
  

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  1. What Makes a Good Logo?

  The purpose of a logo 1m 58s
  What makes a good logo? 1m 55s
  Doing your homework 2m 22s
  Generating ideas 1m 38s

  2. Exploring Type Variables

  Choosing the right typeface 1m 28s
  Exploring type variables 1m 45s
  Add or remove one thing 4m 3s
  Looking beyond twenty-six letters 4m 24s
  Replacing letters with words 4m 23s

  3. Type Treatments

  Outlined type 6m 13s
  Creating a circular logo with type on a path 6m 32s
  Working with warped type 11m 5s
  Creating a monogram 5m 44s
  Creating a handwritten logo 6m 15s
  Creating a stacked type logo New 2m 40s
  Perspective typeRendering letters as a halftone dot pattern New 3m 49s
  Rendering letters as a halftone dot pattern New 5m 50s
  Creating a vintage label New 12m 50s

  4. Designing with Simple Shapes

  Using simple shapes to create a logo symbol 1m 36s
  Lines 5m 26s
  Arrows 6m 46s
  More arrows 4m 40s
  Squares and rectangles 7m 21s
  Circles and ellipses 4m 29s
  Triangles and diamonds 6m 19s
  Stars 5m 28s
  Polygons 5m 54s
  Abstract shapes 5m 12s
  Geometric patterns New 5m 42s
  Creating a modular logo from simple shapes New 5m 35s

  5. Logo Motifs

  Designing a seal logo 5m 58s
  Designing a shield logo 8m 3s
  Designing a ribbon logo 2m 34s
  Designing with swirls and swooshes 4m 6s
  Designing with hearts 5m 9s
  Designing with nature-inspired imagery 5m 36s
  Designing with architecture-inspired imagery 4m 53s
  Designing with animal-inspired imagery 1m 49s
  Taking inspiration from patterns New 10m 13s

  6. Logo Effects

  Creating shine 1m 40s
  Creating gloss 3m 55s
  Creating a bevel effect 9m 58s
  Working with transparency 3m 43s
  Designing with negative space 6m 9s
  Adding texture to a logo 1m 57s

  7. Choosing Logo Colors

  Color associations 1m 48s
  Combining colors 2m 10s
  Spot, process, and web colors 1m 34s
  Recoloring artwork: Experiment with different color schemes 4m 6s
  Converting process to spot color 1m 44s
  Converting process to tints 1m 46s
  Converting transparency to tints 4m 38s

  8. Lines and Stripes

  Offsetting mutliple paths New 3m 48s
  Working with stripes New 6m 24s
  Creating a circular maze New 3m 23s
  Creating a patterned spiral New 8m 8s
  Creating a camera shutter swirl New 4m 41s

  9. Simple 3D and Shadow Effects

  Type on a cube New 7m 55s
  Perspective extrusion New 7m 27s
  Adding a shaded shadow New 3m 35s
  Creating an offset shadow New 4m 8s

  10. Finalizing the Logo

  Preparing usage guidelines Updated 3m 6s
  Preparing print files Updated 4m 28s
  Preparing screen files Updated 4m 39s